Summer mean one thang: spritz, baby! It’s the season of coolers, sparkles, and anything to make the heat a little more tolerable. To get to that pretty place, we’re leveraging a tried and true formula: clear spirit, fruit, herbs, citrus, and sparkles.

We’re basing this drink loosely off of the…


All right, you’re growing something that doesn’t like the H20 but you gave it a lot of H20 and we gotta remove that H20 or something and stop saying H20. Typically, if a plant’s soil is too moist or water log, you’ll see the plant either start to die back…


Photo courtesy Gardenio member.

Gardenio is a new kind of garden club membership for new food growers. We send you everything you need to grow your own organic food at home with app based tools and support to help you as you grow. Become a member today at www.growgardenio.com.

Powdery mildew is caused by…


Couch potato. Get it? Also we don’t help people grow potatoes yet. Sorry.

Listen, you *can* grow edible plants — like herbs and greens — indoors. People find ways to make it work. …


A Gardenio rosemary plant we’re moving from indoors to outdoors, day by day.

Gardenio is a new kind of garden club membership for new food growers. We send you everything you need to grow your own organic food at home with app based tools and support to help you as you grow. Become a member today at www.growgardenio.com.

Plants are a lot like…


Oralé! Bienvenidos a la jardín de Gardenio. Annnndddd that’s running up to as much Spanish as this Latinx dude knows. Anyway, Palomas are dope: Grapefruit, lime, tequila, sparkles. That’s all it is, amigo. …


Doesn’t get more old school than an Old Fashioned. And while I encourage adventure and variety, I wanted to keep this one straightforward and earnest. To that end, we modify it not in substance, but in aroma and environment.

The first time I had this was in a sweet potato…


Mint Julep’s are classically simple and boozy. But while juleps and mojitos are minty garden cocktail go-to’s, I wanted to do something a bit more interesting. I’ve been getting way into funky rums, and Jamaican style rums are quite the funky ones indeed. The spicy, tropical vibes of a rum…


Roman Gonzalez (Left) and Chelsea Shaw (right), cofounders of Gardenio, making darn silly faces.

I realized something key: even though this company has had millions in funding, scores of employees, we’d actually figured out some things they hadn’t in Hybrid DTC.

So I was on a Zoom call with a big DTC brand going through a tech evolution, part of my continual series of…


What’s Wrong With Online Recipes?

Recipes in 2021 Are Largely Bad

If this article were a generic recipe you googled online, I would proceed to tell you for 3,000 words about my trip to Ibiza, about how lovely and “ethnic” the people are there, about my baby son Charlie’s wacky habit of putting his finger in electrical sockets. You would quickly…

Roman Gonzalez

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